Good Work LG

“We’re going to do a viral”. I genuinely hate hearing that from a client. The reason being that I have seen so few genuinely good ones. That’s really the key…make a good one. Things wont viral unless they are genuinely good. Don’t advertise, entertain. Don’t worry about brand, worry about experience.

Here, LG have done a great job in creating a buzz on their new product. Smart piece of work.

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