The new Facebook timeline cover isn’t actually all that new. In Bebo, we created a very similar looking feel to our timeline way back in 2009. The work I did with brands in terms of shaping the look and feel of their profile still stands today.
There are a couple of hints to it in the examples (taken here from Hongkiat) that this new space could be of use to advertisers. I think the best way a brand could get involved here is to supply the images and tools to users to make their timeline image. A simple app could let users play with and manipulate images that would still hold an element of branding or at the very least hint towards the brand experience.
Sports and media brands pay attention – this could be a good leverage for sponsorships!
Kay Int Veen. Nice use of Polaroid-style photo to introduce the profile owner! The new Facebook Timeline is actually a virtual board for you to show off your creativity, so toy around with it and show to others how creative you are!
Aly Moffatt. Creative photo with creative usage. You won’t know what’s happening by just looking at her photo in status page, but you will get shocked once you see her profile/timeline page!
Andrew Grojean. Yes, this is a timeline cover, see carefully. What a neat and amusing trick!
Nirajan Bom Malla. One of the timeline cover’s tricks that went viral is to use the screenshot of other social media site as the cover. Google+ in Facebook, will this be possible in future?
Delphin Hauchard. Nicely adjusted profile photo and the timeline cover, what a great way to show the best moment of life.
Dustin Thaxton. Willing to show not just the single best moment of life? With timeline cover and some Photoshop works you can get more great moments of life glued onto the cover!
Eduardo Calvo. I just like this one. It’s creative, amusing and warmful at the same time.
Emanuele Bartolomucci. Very sleek way of introducing the timeline feature and the profile owner.
Enk Shahbaz Mehdi. People might start selling the timeline cover’s space as ads, will it be possible?
Eyal Shahar. Fake 3D is one of the best tricks to show off your design skills, inspiring work!
Fabio Maravilla. Such a neat and detailed trick! Look at the smallest piece in the profile photo, cute!
Florim I. Qerimi. I thought it was some sort of hypnotism at the first time I’m looking it.
Gianmarco Carrieri. What a simple and sweet integration of profile photo and timeline cover.