Category Archives: Work I Like

CRM v Social CRM

I found this infographic from Our Social Times illustrating the difference between CRM and Social CRM. It makes good reading and is a good 101 tool for anyone wanting to get internal buy in to the social CRM approach. I like the idea of Social CRM but I would warn strategists to approach with caution. CRM at its heart is what social is about, managing your relationship with your customers. Unfortunately, CRM’s beginnings are pre web 2.0 and as such the systems and rules on which CRM operates are designed for a 1.0 world and a 1.0 audience.

They key differential is that in today’s socially connected world, listening to the consumer is just as important as telling them what you want them to hear. To truly have a social agenda in your CRM, you need to listen and base your engagement on what you have heard and understood. Social CRM is awesome and will be the core mechanic of all brand communications going forward. The most successful iterations of this will come from the brands that communicate rather than broadcast.

 

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Engaging At Scale

Engagement strategies are like ice cream flavours….there are alot of them, everyone has their favourite and it is hard to prove which one is best. I like the approach shown in this diagram. Activating your advocates is core to a successful approach, if they dont carry and engage with your message, who will?

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Pintrest Explained

Great presentation from ME Consulting on Pintrest.
View more PowerPoint from ME Consulting
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The Twitterverse..

More good stuff from Brian Solis..

 

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How Starbucks Do It….Solid Social Media Strategy

I was put on to this guy by a friend recently. This is solid social media thinking. Putting social at the centre of the company and putting the consumer at the heart of the thinking.

Matthew Guiste, Director of Global Social Media at Starbucks

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The MadMen Guide to Thought Leadership

Just found this presentation by Mark Fidelman , head of social at Harmon.ie.
Very nice way of looking at social…and I am a MadMen fan so it was right up my street!
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A Lesson In Social Commerce By Lynx

We are at the beginning of social commerce. No one has got it right yet and no one will earn millions from it straight away. Much like when e-commerce began, companies are still trying to figure this new commercial channel out. Where does it fit in to to their current commercial model? How do they do it?

Today Lynx launched a social commerce campaign in order to launch it’s new unisex brand on to the UK market. Brands would do well to look at how Lynx have approached this. They have recognised that the currently, Facebook is not the place to do your entire weekly shop. They have set up a commercial campaign that is not designed to compete with its retail sales, but instead, add value to it’s core consumers and start talkability about the product launch.

The key insight here is that Facebook  is the place where your brand mavens go to connect with you. These are the biggest fans of the brand. There is a distinctly different commercial paradigm with them, than there is the casual consumer. Here they have used the channel to sell a limited run of the new brand ahead of it being launched into the general market. 100 cans of deodorant to the first 100 people to buy.

It wont make money. It is not about making money at this point. It is about reaching out to this core of consumers and getting them to make a commercial transaction with their favourite brand on a socially connected platform. This campaign is the embryonic beginnings of Lynx’s social commerce strategy.

You might note as well, that they did not get to this point straight away. The page is engaging and is filled with apps and competitions. The vast number of followers and reasonably heavy page engagement show that there is a solid base of social media marketing from which this commercial strategy has been launched.

Good work Lynx and relevant agencies and partners.

Now where is my credit card?

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The New Facebook Timeline (or the old Bebo timeline??) examples

The new Facebook timeline cover isn’t actually all that new. In Bebo, we created a very similar looking feel to our timeline way back in 2009. The work I did with brands in terms of shaping the look and feel of their profile still stands today.

There are a couple of hints to it in the examples (taken here from Hongkiat) that this new space could be of use to advertisers. I think the best way a brand could get involved here is to supply the images and tools to users to make their timeline image. A simple app could let users play with and manipulate images that would still hold an element of branding or at the very least hint towards the brand experience.

 

Sports and media brands pay attention – this could be a good leverage for sponsorships!

 

Kay Int Veen. Nice use of Polaroid-style photo to introduce the profile owner! The new Facebook Timeline is actually a virtual board for you to show off your creativity, so toy around with it and show to others how creative you are!

kay int veen Facebook Timeline Cover: 40 (Really) Creative Examples

Aly Moffatt. Creative photo with creative usage. You won’t know what’s happening by just looking at her photo in status page, but you will get shocked once you see her profile/timeline page!

aly moffatt Facebook Timeline Cover: 40 (Really) Creative Examples

Andrew Grojean. Yes, this is a timeline cover, see carefully. What a neat and amusing trick!

andrew grojean Facebook Timeline Cover: 40 (Really) Creative Examples

Nirajan Bom Malla. One of the timeline cover’s tricks that went viral is to use the screenshot of other social media site as the cover. Google+ in Facebook, will this be possible in future?

nirajan bom malla Facebook Timeline Cover: 40 (Really) Creative Examples

Antonio Fadda. Brilliant combination of the profile photo and the timeline cover, and yes, it’s creative.

antonio fadda Facebook Timeline Cover: 40 (Really) Creative Examples

Delphin Hauchard. Nicely adjusted profile photo and the timeline cover, what a great way to show the best moment of life.

delphin hauchard Facebook Timeline Cover: 40 (Really) Creative Examples

Dustin Thaxton. Willing to show not just the single best moment of life? With timeline cover and some Photoshop works you can get more great moments of life glued onto the cover!

dustin thaxton Facebook Timeline Cover: 40 (Really) Creative Examples

Eduardo Calvo. I just like this one. It’s creative, amusing and warmful at the same time.

eduardo calvo Facebook Timeline Cover: 40 (Really) Creative Examples

Emanuele Bartolomucci. Very sleek way of introducing the timeline feature and the profile owner.

emanuele bartolomucci Facebook Timeline Cover: 40 (Really) Creative Examples

Enk Shahbaz Mehdi. People might start selling the timeline cover’s space as ads, will it be possible?

enk shahbaz mehdi Facebook Timeline Cover: 40 (Really) Creative Examples

Oliver Alexander. And the Internet does not disappoint you, Enk Shahbaz Mehdi, but I think this was intended to be a good joke. Anyway, poke if interested!

oliver alexander Facebook Timeline Cover: 40 (Really) Creative Examples

Eyal Shahar. Fake 3D is one of the best tricks to show off your design skills, inspiring work!

eyal shahar Facebook Timeline Cover: 40 (Really) Creative Examples

Fabio Maravilla. Such a neat and detailed trick! Look at the smallest piece in the profile photo, cute!

fabio maravilla Facebook Timeline Cover: 40 (Really) Creative Examples

Florim I. Qerimi. I thought it was some sort of hypnotism at the first time I’m looking it.

florim i qerimi Facebook Timeline Cover: 40 (Really) Creative Examples

Gianmarco Carrieri. What a simple and sweet integration of profile photo and timeline cover.

gianmarco carrieri Facebook Timeline Cover: 40 (Really) Creative Examples

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Good Work LG

“We’re going to do a viral”. I genuinely hate hearing that from a client. The reason being that I have seen so few genuinely good ones. That’s really the key…make a good one. Things wont viral unless they are genuinely good. Don’t advertise, entertain. Don’t worry about brand, worry about experience.

Here, LG have done a great job in creating a buzz on their new product. Smart piece of work.

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